International PB Craving

Reading Time: 6 minutes

Peanut butter was never a favorite of mine growing up, yet as I got older, it became an essential staple. But before that realization, I had a looooooong period of infatuation with other food spreads.

When I first tried Nutella as a kid, I was enamored. And when I learned that people on the other side of the globe—in fancy Europe—had Nutella on flaky croissants or on toasted bread for breakfast, I was convinced I was born on the wrong continent!

Peanut butter just seemed boring in comparison…it wasn’t even that sweet, so what was the point? I was the crazy child that would have rather had a jam-filled sandwich than the American PB&J classic. I know, crazy.

So when did things change?

When I got to college, and fell into the world of food blogging and food reviews, while also being restricted by an eating disorder. All of this led me to become obsessed with “protein-fortified” snacks that were marketed as healthy and for fitness enthusiasts—including peanut butter.

Nuts ‘N More was (and I believe still is) a popular brand specializing in “protein-packed” peanut butter, but stood out from the likes of Skippy and Jif with their collection of unique flavors—like Maple Pretzel, Birthday Cake, and Salted Caramel! Brands that struck gold in the protein bar and protein cookie industries weren’t the only ones dipping their toes into the pool of creativity—peanut butter was also becoming a canvas, and I was all for it!

After moving to Italy, I realized very quickly that Italians didn’t see peanut butter as a kitchen staple. When I paid my first visit to an Esselunga (the Italian equivalent of a Kroger I suppose), only two brands of peanut butter were on display.

But there were tons of nocciole and pistacchi spreads—my dream was being overcompensated on one hand, while something too familiar to me was fading away in the aisles of an Italian supermarket.

It took me about six months of scooping through hazelnut spread jars for me to realize that my heart does have a soft spot for peanut butter, and that I missed the crazy flavors that I could find with ease back in the US.

And it’s as if Instagram read my mind, because the next thing I knew, I “found” Joey’s Spreads on my discover page, a small business churning out peanut butter from the UK. A single, top-view pic of their birthday cake flavor was enough for me to log onto their site and order myself a 4-pack of their offerings.

Ya know, treat yo’ self or something like that?

Seeing as I used their “JAN” coupon, you can guess I made this order early this year. As with any company using shipping services in 2020 onwards, Joey’s gave me a heads up that delays due to COVID could impact the shipment and delivery of my order, but I didn’t think it would take almost two months.

I got in touch with them via email a month later, and then IG because I was impatient 😅. At least Joey’s was considerate about it, and replied straightaway. We kept in touch via Instagram DMs, and even though weeks were continuing to pass by, it seemed as though they were on top of checking in with the postal service they used.

Then, on fateful March 11th, my jars arrived.

Seeing their presence on my kitchen counter was a huge thrill after a particularly tiring and long day at work. I couldn’t hold back my excitement and had no issues deciding which flavor I’d try first.

Of course, without a doubt, I decided that I would try Birthday Cake first.

I’m the kind of person who prefers a frosting-to-cake ratio of 75-to-25…if not more on the frosting side! And the more brightly-colored and sprinkled a frosting is, oh how better it is.

This jar had a generous layer of creamy pink frosting at the top with colorful bead-like sprinkles. If they want my opinion, I wouldn’t argue if they decided to change up the frosting-to-peanut butter ratio so that half the jar was frosting 😋. I think the point was to mix the frosting with the PB, but are you kidding? I think fellow frosting-lovers would agree—who in their right mind would do that?

The peanut butter itself had a nice crunch, but was still soft and chewy. So even though I inhaled all of the frosting, the PB itself was decent on its own.

Next was 🥕 Carrot Cake 🥕, because it had a frosting-like addition to it as well 😛.

Oh boy was the frosting delicious…it was actually so smooth and mixed with the PB almost to the bottom of the jar. To be honest, it was probably more like icing in consistency! The first flavor note I detected with my first spoonful (PB+icing together this time!) was that of orange. When I flipped the jar around, ‘orange’ was literally listed as one of the ingredients 😂. The next thing I knew, I struck an orange rind and a clump of raisins. Classic carrot cake things I guess?

With Blueberry Muffin, I was given a heads up:

And Joey’s was right, the jar had indeed “firmed up” thanks to a long trek across the pond and over to mainland Europe, but this did not impact the flavor.

I actually didn’t mind the crumbly texture, sharply-defined mini peanut chunks, and juicy blueberries (despite the fact they were dried, lol). The blue color reminded me of Sesame Street’s forever-hungry character Cookie Monster 😂.

And finally, there was Cookie Crumble:

This was a fun flavor to “go archaeologist” on. I was on a mission to dig up chunks of cookies, but I found mini chocolate pieces instead. Eventually I did find what I *thought* were cookie pieces—they at least had a crunch to them, so I assumed them to be so. Overall, the jar tasted and smelled like a giant, crushed chocolate chip cookie mixed with smooth peanut butter. Mission accomplished.

Overall, each jar of Joey’s Spread is a whopping 500g, so the amount you receive justifies the price. If I was living in the UK, I wouldn’t mind ordering from them more often. Their flavor offerings make up for what I’m missing out on back in the good ol’ US of A.

But realistically speaking, as much as I do miss peanut butter, I’ve gotten used to just seeing hazelnut and pistachio-based spreads in the grocery store, and being content with it. I mean, that’s what lil Pree used to dream of, so the least big Pree can do is buy a couple jars and indulge 😉.

Moral of the story is, Italy doesn’t offer anything spectacular in regards to peanut butter.

Shipping finely-ground peanuts from the US (yes, even with frosting mixed in) is not worth it, in my opinion.

So next best thing? Ordering from Joey’s Spread when that international PB craving hits.